Karin L. Giffney is Vice President of Marketing for Discover Financial Services LLC. In this role, Ms. Giffney is responsible for driving significant revenue for the company through the offering of various fee-based products and services to both consumer and small business card portfolios. She has also held a variety of other marketing positions at Discover, including running a full-service internal direct marketing agency, and management of Discover’s CashBack Bonus program, card activation and retention, investment products, sponsorships, consumer promotions/public relations and the cash advance business.
Overall, Ms. Giffney has more than 20 years of experience in direct marketing. Prior to joining Discover, she worked as a product manager for World Book Encyclopedia, marketing financial services and developing new publishing products. She began her direct marketing career at Allstate Insurance where she received the “Good Hands Award” for outstanding performance. Ms. Giffney currently serves the direct marketing industry through her role as a Direct Marketing Association Echo Awards committee member and judge. In addition, she has developed a direct marketing employee-training program with Northwestern University; lectured on direct marketing principles at various universities; and is currently a mentor for young professionals. She was named “Direct Marketing Woman of the Year” by the Chicago Chapter of Women in Direct Marketing International in 2004.
Ms. Giffney has also dedicated much of her time to leading initiatives to enhance the work environment and promote community service. In the early 1990s, she chaired a task force at Discover to bring new family-friendly, work-life initiatives to the company. In addition, she serves as a Junior Achievement Divisional Board Member; created “Tools for Schools,” which delivers gently used school supplies to the inner city; is vice president on the board of Party for Parkinson’s, an organization dedicated to raising funds for The Michael J. Fox Foundation; and has served as a board member of the Buehler YMCA and as a United Way chairperson. Ms. Giffney holds a B.S. from Illinois State University.
She can be reached at (224) 405-3373.